The Follower Factory – The New York Times

@Mildred

Otherwise known as ‘the Influencer Economy’.

It’s not far off that Brands will start realising that they are being taken
for a ride. Authenticity online simply cannot be bought. Sooner or later
the dirt will start surfacing..

Regards

*Ali Hussein*

*Principal*

*Hussein & Associates*

Tel: +254 713 601113

Twitter: @AliHKassim

Skype: abu-jomo

LinkedIn: ke.linkedin.com/in/alihkassim

13th Floor , Delta Towers, Oracle Wing,

Chiromo Road, Westlands,

Nairobi, Kenya.

Any information of a personal nature expressed in this email are purely
mine and do not necessarily reflect the official positions of the
organizations that I work with.

On Mon, Jan 29, 2018 at 8:46 AM, Mildred Achoch <mildandred@gmail.com>
wrote:

> Very interesting! This particularly caught my attention. The role of
> parents…
>
> According to a recent profile
> in
> the British tabloid The Sun, two young siblings, Arabella and Jaadin Daho,
> earn a combined $100,000 a year as influencers, working with brands such as
> Amazon, Disney, Louis Vuitton and Nintendo. Arabella, who is 14, tweets
> under the name Amazing Arabella.
>
> But her Twitter account — and her brother’s — are boosted by thousands of
> retweets purchased by their mother and manager, Shadia Daho, according to
> Devumi records. Ms. Daho did not respond to repeated attempts to reach her
> by email and through a public relations firm.
>
> Regards,
>
> Mildred Achoch.
>
> On Monday, January 29, 2018, Ali Hussein via kictanet <
>

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