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KeIGF-2020-socialmedia-report.pdf

Report by David Indeje.

We used Tweetbinder to analyse #KeIGF2020 conversation.

Potential Impact- this is the number of times somebody might have seen
the hashtag.
Potential Reach- the number of unique users who might have seen the
hashtag
Followers per contributor- the average number of followers per
contributor during the campaign.
Links and pictures- number of tweets containing links and pictures.

Potential Impact 2,349,630
Potential Reach 452,307
Contributors 66 (active)
Follower/ contributor 130
Original Tweets 29
Text Tweets 30 (6%)
Replies 54 (10.8%)
Reshares 370 (74%)
Links/ Images 69 (13.8%)

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